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Envious glimpses behind walled gardens. News from Interact 2017

3 minutes. This i show much it took at IAB Interact Amsterdam 2017 started to start talks about mysterious and evel „walled gardens” of google and facebook. This so popular in recent months expressions is supposed to illustrate the way the two giants administer and use data about their respective users. Two internet behemoths gathered…

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Problems with brand safety.

Advertisers will be more demanding to control context in which their brands are shown. And they will pay for this. This won’t be a revolution, but rather getting back to basics which are long forgotten in a digital world. Not more than 10 years ago it was enough to seriously undermine relations between a media…

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Ads on mobile – how does it work?

Have you ever seen your ads on mobile? Or tried to use your mobile site the way you wanted? Did it work? This and other questions are those the industry tries not to remember about too much. Not because we underestimate mobile. Mostly because we believe that mobile is still just a portion of traffic,…

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TV advertising in 2015 – on the closedown of Atmedia

advertising in 2015 – on the closedown of Atmedia To say that the closedown of Atmedia is the end of a certain age on the TV advertisement market is not an exaggeration. The channels earlier serviced by the dead broker are further bargaining chips of TVN and Polsat. The order in which 5 top players…

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Advertise on TV or… try hard

Advertise on TV or… try hard Recently, the news about Iwo Zaniewski and Kot Przybora leaving PZL has shocked the industry. The discussion about why advertisements are becoming worse has started again. And once again the responsibility for boredom falls on advertisers – they are blamed for being afraid to take risk and copying their…

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The blurring difference between television and the Internet

The blurring difference between television and the Internet Interact Barcelona is, undoubtedly, one of the most important events for interactive media in Europe this year. After two days of conference, there was a conclusion that the difference between television and the Internet is visibly blurring. – writes Michał Daniluk, head of the PHD media house.…

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RTB Audience Targeting enters Facebook

RTB Audience Targeting enters Facebook RTB Audience Targeting enters Facebook – the publisher joining commercial platforms is a chance to meet the expectations of stock exchange investors – writes Michał Daniluk from OMD. On a daily basis we talk about the advantages of a new form of reaching consumer on the Internet. Finally, after years…

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The Google sixth sense or Augmented Reality in practice

The Google sixth sense or Augmented Reality in practice We’ve heard a lot about Augmented reality for the last few years. Really, a lot. Sometimes we can even notice more or less spectacular results of the operations of companies and marketers that deliver applications and solutions making practical use of AR. But there is one…

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Quo vadis television?

Quo vadis television? The fact that the border between television and the Internet is becoming more and more blurred and the two are now much closer has been visible for some time. The convergence of media happens right before our eyes and televisions only start to learn how to find their place in the new…

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